Alex Steer

Alex Steer, Chief Data Officer at Wunderman Thompson, and Sarah Walker, Global CMO of Essence MediaCom, dive into the wisdom of advertising legend Jeremy Bullmore. They explore his influential career and the creation of an online archive to celebrate his work. Topics include the vital role of brand reputation in a fragmented market, the importance of aligning marketing with business goals, and valuing brands beyond numbers. Their insights emphasize the necessity of collaboration and understanding audience perceptions for future growth in the industry.