Alex Simburg

J.W. Wiseman, Founder of Curious Elixirs, shares his journey creating flavor-packed non-alcoholic cocktails. Lars Dahlhaus, a veteran in the beer industry, discusses crafting premium non-alcoholic beers with real depth, while Brewmaster Alex Simburg reveals his innovative brewing techniques using specialty yeasts. The trio examines the motivations behind non-alcoholic beverages, the incorporation of healthful ingredients, and how to make these drinks appealing to both casual and dedicated drinkers. They highlight the growing retail landscape and the future potential of non-alcoholic offerings.