Alex Shockey

In this discussion, Alex Shockey, the Global Social Media Manager at FedEx, reveals the intricacies of leading a nimble social media team within a major corporation. She emphasizes the necessity of adapting strategies in response to the fast-paced shifts in social media dynamics. With over 7,000 mentions of FedEx daily, Alex explains how to sift through conversations and highlight impactful stories. They also explore the evolution of customer engagement across platforms and the success of the 'Delivering Thanks' campaign, showcasing creativity and authenticity.