Alex Sherman
Founder and CEO of Bluefish AI and former founder of PromoteIQ, which was acquired by Microsoft; experienced MarTech entrepreneur focused on retail media and AI-driven marketing platforms.
Best podcasts with Alex Sherman
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22 snips
Oct 6, 2025 • 45min
He tried to return $200K to investors 30 days in—then exited to Microsoft 5 years later. | Alex Sherman, Founder of Bluefish AI
In this engaging discussion, Alex Sherman, Founder and CEO of Bluefish AI and former founder of PromoteIQ, shares his rollercoaster journey through the startup world. He reveals how he nearly returned $200K to investors just months in and how surviving on minimal runway taught him resilience. Alex emphasizes the power of meeting customers face-to-face, successfully pivoting to retail media, and the strategic moves that led to his company's acquisition by Microsoft. His insights on AI marketing and the unique challenges faced by second-time founders are particularly enlightening.
Sep 23, 2025 • 53min
Marketing In The Age Of AI Answers
In this engaging conversation, Alex Sherman, founder and CEO of Bluefish and former head of PromoteIQ, shares insights on the radical shift towards AI in marketing. He explains how brands can maintain control in AI-driven search landscapes by curating the content they feed to models. Alex discusses the vital need for rethinking marketing technology and the risks associated with AI, while providing practical steps for brands to optimize their online presence and protect their reputations against model inaccuracies.
