Alex Sherman
Co-founder and CEO of Bluefish, a company that helps large brands manage how AI platforms portray their products and services, with expertise in AI-driven marketing for e-commerce.
Top 3 podcasts with Alex Sherman
Ranked by the Snipd community
22 snips
Oct 6, 2025 • 45min
He tried to return $200K to investors 30 days in—then exited to Microsoft 5 years later. | Alex Sherman, Founder of Bluefish AI
In this engaging discussion, Alex Sherman, Founder and CEO of Bluefish AI and former founder of PromoteIQ, shares his rollercoaster journey through the startup world. He reveals how he nearly returned $200K to investors just months in and how surviving on minimal runway taught him resilience. Alex emphasizes the power of meeting customers face-to-face, successfully pivoting to retail media, and the strategic moves that led to his company's acquisition by Microsoft. His insights on AI marketing and the unique challenges faced by second-time founders are particularly enlightening.
11 snips
Dec 4, 2025 • 37min
Bluefish AI’s Alex Sherman on the Disruption of Agentic AI in Marketing & E-Commerce
Alex Sherman, co-founder and CEO of Bluefish, shares his expertise on AI-driven marketing in e-commerce. He discusses how his company helps brands navigate the changing landscape of AI platforms. The conversation highlights the shift from traditional SEO to AI-driven strategies and the influence of large language models on consumer behavior. Alex also addresses the challenges e-commerce giants face with AI integration, providing insights on how brands must adapt to stay competitive. The potential for future growth in AI marketing is a focal point, making this an enlightening listen for marketers.
Sep 23, 2025 • 53min
Marketing In The Age Of AI Answers
In this engaging conversation, Alex Sherman, founder and CEO of Bluefish and former head of PromoteIQ, shares insights on the radical shift towards AI in marketing. He explains how brands can maintain control in AI-driven search landscapes by curating the content they feed to models. Alex discusses the vital need for rethinking marketing technology and the risks associated with AI, while providing practical steps for brands to optimize their online presence and protect their reputations against model inaccuracies.
