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Alex Schuessler
Founder and newly appointed president of SmartEquip, an entrepreneur and industry expert in heavy-equipment rental, parts, and lifecycle management who built a platform to reduce transaction costs and improve asset utilization.
Best podcasts with Alex Schuessler
Ranked by the Snipd community
Dec 23, 2025
• 1h 3min
Parts is (Not) Parts: The Life Cycle Problem for Heavy Equipment
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Alex Schuessler, Founder and President of SmartEquip, shares insights into the heavy-equipment rental industry. He reveals how Japan's unique rental market thrives on service speed rather than just parts discounts. The discussion highlights the significance of data integration to eliminate errors and enhance uptime. Alex also explores the impact of IoT and AI on maintenance and productivity. Additionally, he touches on the complexities of ownership versus renting in relation to transaction costs and the evolution of business models that prioritize service efficiency.
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