Alex Sarian

Alex Sarian, President and CEO of the Werklund Centre and author of The Audacity of Relevance, explores the evolving role of arts in society. He emphasizes that relevance is a responsibility, urging cultural leaders to listen to communities rather than relying on fixed mission statements. Alex discusses the transformative $700M expansion of the Werklund Centre, positioning it as a hub for both culture and community engagement. He advocates for programming that truly reflects what people value and shares insights on fostering collaboration in the arts sector.