In this discussion, Alex Prasad, CEO of V1 Sports, shares insights on driving growth through bold strategic shifts. He reveals how shifting from a freemium to a free trial model simplified monetization and increased user engagement. Alex advises questioning outdated assumptions and using user feedback for innovation. He highlights the benefits of user segmentation in identifying key needs and outlines how transitioning free features to paid ones led to remarkable revenue growth. Ultimately, he stresses the importance of focusing on highly engaged users for sustainable success.