In this engaging discussion, Alex Olgen, a reporter for TradeOffs, delves into how a Maryland company transformed health insurance decision-making using gamification. He highlights innovative strategies like the Benefit Builder game, where employees voice their healthcare priorities, leading to ethical debates over benefits allocation. Topics include the challenges of negotiating high-cost medications and the importance of empathy in fostering collaborative dialogue. This approach not only addresses employee needs but also reshapes the future of health benefits.