Alex Lathery, founder of a thriving digital agency generating $300,000 annually, shares his remarkable journey of balancing a full-time job at Procter & Gamble with entrepreneurship. He discusses why he hasn't quit his stable job, highlighting the importance of financial stability. The conversation reveals insights on acquiring clients through Twitter, the challenges of working with family, and the intricacies of rank and rent SEO. Lathery's tips on juggling work, family, and a growing business provide a fresh perspective for aspiring entrepreneurs.