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Alex Josephson
VP of Brand & Content Strategy for Advertisers at LinkedIn, advising brands on storytelling, creative strategy, and how to combine brand and demand using LinkedIn's ad and video products.
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Nov 6, 2025
• 50min
LinkedIn's VP of Brand & Content Strategy on How the Best B2B Brands Use LinkedIn & Video to Grow
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Alex Josephson, VP of Brand & Content Strategy at LinkedIn, shares insights on how the platform is reshaping B2B marketing. He highlights the surge in vertical video and its appeal to younger decision-makers. Executives can connect better with audiences by adopting a natural, lo-fi content style. Alex also outlines three core advertising principles: demonstrate, be contextual, and think beyond channels. He delves into the power of Thought Leader Ads and emphasizes the importance of authentic storytelling to build brand trust—featuring success stories from Ramp and American Express.
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