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Alex Hultgren

Fractional CMO with experience on both client and agency sides, offering insights into building effective client-agency relationships and prioritizing autonomy over growth.

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Apr 20, 2025 • 20min

Building Effective Client-Agency Relationships with Alex Hultgren | Ep #785

In this enlightening discussion, Alex Hultgren, a seasoned fractional CMO with extensive experience in both client and agency roles, shares his journey from corporates like Ford to founding his own agency. He emphasizes the critical elements of successful client-agency partnerships, focusing on trust, communication, and creativity. Alex reveals why he prioritizes autonomy over explosive growth and dives into the benefits of flexible agency models with contractors. Listeners will gain actionable insights to deepen client relationships and refine service approaches.