Alex Holley, owner of Be Dry Systems and Ramjack Louisville, transitioned from consulting to owning weather-dependent businesses specializing in waterproofing and foundation repair. He shares his journey of networking through 100 meetings in just four months to acquire a $4.5 million home services company. Alex discusses the intricacies of managing a crew, integrating two brands, and navigating early payroll challenges. His emphasis on building rapport with employees highlights the importance of trust and communication in the blue-collar sector.