Alex Holderness

Alex Holderness and John Bourne, co-founders of Holderness & Bourne, share their journey from Yale classmates to golf apparel innovators. They discuss spotting a gap in modern golf fashion, the challenges of product development, and how they built credibility through wholesale partnerships. Their candid recounting of early failures, pivotal moments like landing their first pro shop order, and the importance of customer service offers inspiring insights. Plus, they emphasize the significance of clear roles and staying focused on quality in business.