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Alex Hoff
The founder of a startup that experienced significant growth after a challenging start.
Best podcasts with Alex Hoff
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Aug 5, 2024
• 47min
He took 3 years to make his 1st sale—then grew 1000x to $10M ARR 3 years later. | Alex Hoff, Founder of Auvik
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Alex Hoff, founder of Auvik, shares his remarkable journey from struggling for three years to make a sale to achieving $10M ARR in just three years. He discusses the pivotal shift from targeting SMBs to Managed Service Providers, highlighting the importance of market trends over customer problems. Alex emphasizes defining company culture before hiring and boldly focusing on single goals. He reflects on the necessity of a solid product and strategic pivots, showcasing how constraints can drive faster innovation.
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