Alex Helms

Sam Zermeño interviews Alex Helms, the owner and brewer at Troon Brewing, known for his hoppy ales inspired by music and photography. They discuss Alex's transition from a line cook to a brewery owner, sharing the adventure and challenges in the craft beer industry. The duo reminisces about the vibrant music culture in New Jersey, juxtaposing physical album collecting with the rise of digital streaming. Innovative brewing techniques and the significance of audience preferences also take center stage, enriching their conversation on craftsmanship.