Alex Frezza
The owner of L'Antiquario Bar in Naples, known for his significant contributions to the Neapolitan Cocktail Bar Scene.
Best podcasts with Alex Frezza
Ranked by the Snipd community
Aug 15, 2023 • 38min
021 | Co-Creating Vs Dictating in a Bar | Why you shouldn't worry about conquering a bar and instead fit in | Part 2/2 of the Interview with Alex Frezza, from L'Antiquario (Napoli, Italy).
Alex Frezza, owner of L'Antiquario Bar in Naples and a pivotal figure in the Neapolitan Cocktail Bar Scene, shares his insights on crafting an engaging bar experience. He discusses the significance of local drinking occasions and how they influence brand alignment. The conversation also dives into the evolving art of upselling, emphasizing storytelling and the craftsmanship that enhances customer connections. Frezza sheds light on the rise of Amaro and what it takes for aspiring bartenders to build a sustainable legacy in this dynamic industry.
Aug 9, 2023 • 41min
020 | Decoding Cocktail Bars: Translating Between Consumer, Bar and Brand | Part 1/2 with Alex Frezza from L' Antiquario (Napoli, Italy)
Alex Frezza, the Owner and Founder of Napoli's renowned cocktail bar L' Antiquario, shares his insights as a bar legend. He discusses the complexities of how bars view brand partnerships, emphasizing the importance of communication between bartenders and brands. Alex dives into the challenges of sourcing products and the need for brands to connect with local markets. He also addresses the role of respect and knowledge in bar sales, underlining how these factors build successful connections in the cocktail industry.
