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Alex Eaton
Experienced in positioning products in a crowded market
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Jul 10, 2024 • 42min
Why competitive intelligence is more than battle cards
Trailblazers in competitive intelligence, Andy McCotter-Bicknell, Clara Smyth, and Alex Eaton share insights on knowing competitors, balancing competitive and customer intelligence, investing in CI, creating comparison pages, and enhancing sales effectiveness by acknowledging competitors in positioning strategies.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode