In this enlightening discussion, Alex Danis, a science communicator and video producer, teams up with Beth Connerty, a regional innovation officer specializing in fermentation technologies. They delve into the world of precision fermentation, showcasing how microbes are revolutionizing food and medication production. From dairy-free milk to insulin, they explore the potential of these tiny factories. The duo also tackles the critical role of public perception and effective communication in fostering acceptance of these innovative products. Discover how framing can reshape our views on sustainability versus naturalness!