In this conversation, Alex Costa, a men's fashion and lifestyle content creator, shares his journey from gaming to global influence. He emphasizes that confidence is built, not bought, and reveals key grooming tips to enhance one's appearance. Alex discusses his hair loss experiences and treatments, as well as practical style advice, from choosing the right barber to optimizing body type for fashion. He also explores the shifts in trend influence from brands to creators, providing tools for men to simplify their style and feel more confident.