Alex Brownsell

In this engaging discussion, Alex Brownsell, Head of Content at WARC Media and co-author of the Global Ad Trends report, shares intriguing insights about Baby Boomers. He reveals how this generation is increasingly engaging with digital platforms, including a surprising preference for TikTok ads. The conversation covers their media habits, from streaming services to social media usage, and highlights the unique challenges advertisers face in reaching this demographic. Brownsell emphasizes the need for tailored strategies as Boomers' preferences continue to evolve.

Alex Brownsell, Head of Content for WARC Media, joins Brian Wieser, a seasoned media expert and author, to dive into the shifting sands of social media marketing. They analyze TikTok's recent challenges, including user data concerns and a temporary ban, while contrasting its vibrant audience engagement with rising political tensions. The duo also assesses Meta's evolving role and its strategy to navigate content moderation changes. Together, they explore how advertisers must adapt to a changing landscape and the shifting dynamics between major platforms.

Angela Voss, CEO of Marketing Architects, specializes in television advertising and marketing effectiveness. Joined by Alex Brownsell, WARC Media's Head of Content, they discuss the often-overlooked power of TV as a full-funnel channel. They emphasize the importance of evidence-based marketing and how TV can drive both immediate sales and long-term brand memory. With shifting viewing habits and the rise of streaming, they tackle the measurement gaps and advocate for a balanced investment in brand and performance for optimal ROI.