Join David Tiltman, Chief Content Officer at WARC, Alex Brownsell, Head of Content for WARC Media, Aditya Kishore, Insight Director, and Lena Rowland, Content Director for WARC Strategy, as they dive into groundbreaking ideas shaping effectiveness in 2025. Discover the Multiplier Effect’s impact on brand performance, the peril of the Doom Loop from over-reliance on metrics, and the crucial balance between creative consistency and platform demands. They also explore Generative Engine Optimization’s implications for brand visibility in AI-driven marketing.
