Alex Boras

Alex Boras, President of Blis, showcases their innovative AI media planning tool. He explains how AI streamlines audience building from a manual process to a customizable exchange with planners. The conversation dives into AI's role in generating detailed audience profiles and dynamic targeting for marketing campaigns. Alex highlights the significance of location intelligence in overcoming digital advertising challenges and enhancing campaign effectiveness while saving time. This episode is an insightful look at the future of media planning!