Alex Bogusky, a pioneering advertising creative director known for his work at Crispin Porter + Bogusky, transformed the industry with campaigns like Mini Cooper and the Truth anti-smoking ads. He shares thrilling insights into the creative process behind groundbreaking projects, including the iconic Subservient Chicken campaign. Alex also reflects on his spiritual journey of healing after loss, discussing alternative methods like ayahuasca and the importance of love and self-awareness in personal and professional life.