In this engaging discussion, Alex Bisberg, a PhD candidate at USC, dives into the fascinating world of network science and game analytics. He unveils how generosity spreads like a contagious virus within gaming communities and reveals the power of weak ties in fostering new connections. Bisberg explores the innovative use of candles as a unique in-game currency promoting collaborative play. Listeners will discover insights on social mechanics in games like 'Sky Children of the Light' and how these dynamics can enhance player engagement and retention.