In a lively discussion, Alex Berry, Director at Amazon Global Logistics, and Mike Stiles, Head of US–EU Global Selling at Amazon, unveil game-changing insights for sellers. Alex highlights AGL's initiatives to streamline importing goods, revealing innovative features like the upcoming 'time-to-prime' promise. Mike discusses the tools that empower U.S. sellers to expand into European markets, emphasizing the ease of using the Sell Globally workflow. Together, they explore the essential differences in VAT and compliance, setting the stage for international success.