Alex Bazzell

In this conversation, Alex Bazzell, President of Unrivaled and co-founder of the athlete brand platform Through The Lens, shares his vision for the new 3v3 women’s basketball league launching in Miami in 2025. He discusses the innovative format's appeal and the importance of storytelling in sports. Bazzell addresses economic opportunities for female athletes and the transformative impact of name, image, and likeness (NIL) on their brand potential. With insights from his experience coaching elite players, he emphasizes fostering growth through collaboration and visibility.