Alex Hormozi, co-founder of Acquisition.com and expert in business scaling, joins to discuss the impact of high standards on success. He emphasizes that complacency hinders growth and advocates for hiring top talent. Hormozi shares insights on how surrounding oneself with high achievers can elevate personal and professional standards. The conversation dives into the importance of meticulous planning, accountability in teams, and the difference between being nice and kind in leadership for true organizational growth.

"Everything comes down to where attention is, where eyeballs are, and the relative cost of those eyeballs." Today, Alex (@AlexHormozi) emphasizes the importance of doubling down on marketing efforts that are currently working instead of getting distracted by new platforms or strategies. He also shares his approach to scaling ad spend and encourages listeners to prioritize data over trusting anyone's claims about Facebook's algorithms.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - Attention, eyeballs, and relative cost for marketing success.(3:35) - Maximize current success, avoid new distractions.(5:43) - Invest in what's profitable, avoid passive income.(9:43) - Diversification as a hedge, focus on familiar.(11:35) - Invest in what works, avoid distractions.(13:53) - Break spending beliefs, increase profits with the right approach.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

In this discussion, Alex Hormozi, a leading Entrepreneur and Author, unpacks the nuances between good and great. He emphasizes the importance of personal responsibility in achieving success and fulfillment. Hormozi also dives into maximizing profit by identifying hidden costs and setting strategic prices, showing how perceived value can elevate customer satisfaction. His insights into the value equation and feedback's role in business success are both enlightening and actionable.