Alessandra Di Lorenzo
Experienced CMO, consultant, and author of Adjust: How Ads Shape What We Think and Do, with 20+ years in advertising and media strategy for companies such as eBay and Vodafone.
Best podcasts with Alessandra Di Lorenzo
Ranked by the Snipd community
Nov 13, 2025 • 42min
549. How Ads Shape Our Choices
Join Alessandra Di Lorenzo, a seasoned CMO with over 20 years in advertising, as she unveils how ads shape our choices. Discover the surprising mechanisms behind targeted advertising and the impact of data and AI on consumer behavior. Alessandra shares practical advice for small businesses on engaging audiences effectively. She also discusses the evolving landscape of content consumption and the urgent need for media literacy, especially in protecting young viewers. Tune in for insights into intentional consumer choices and adapting advertising strategies!
