Aleksandra Mitroshkina

Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, shares her expertise in go-to-market strategies for open-source products. She discusses the pivotal role of community engagement in marketing and how it shapes user conversion tactics. Aleksandra emphasizes the challenges of community trust amidst competition and explores innovative business models to monetize open source software. Real-world examples, like Redis and Kubernetes projects, illustrate successful marketing initiatives and the importance of effective communication in fostering product adoption.