Alejandro Vela

Founder of El Barbas Hats, a rapidly growing hat brand. He transformed from being homeless to leading a $60 million per year business in just two years.

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Sep 4, 2025 • 1h 19min

INSANE Rags to Riches Story: From Homeless 2 Years Ago to Doing $60 Million/year | Alex Vela E394

Alejandro Vela, Founder of El Barbas Hats, went from sleeping in his car to building a $60 million business in just two years. He shares insights on how past failures laid the groundwork for his success. Discover the unique advantages of hats as a scalable fashion product and how TikTok played a crucial role in marketing. Alejandro's thrilling live stream launch generated $1.3 million in minutes, showcasing the power of limited editions and collaborations. His journey proves that driven mindset and creativity can transform adversity into extraordinary success.

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