Alejandro Capellan

Alejandro Capellan, a talented musician and seasoned POD seller from Mexico, shares invaluable insights on customer service and scaling online stores. He reveals how to turn angry customers into loyal fans using transparency and communication. Alejandro recounts a personal nightmare of receiving an empty package but highlights how effective service can turn situations around. He also discusses the importance of leveraging multiple print providers and building a strong brand identity to foster trust and drive repeat business.