Alejandra Restrepo

Head of Mercado Ads Mexico at Mercado Libre, leading the growth of the company’s advertising arm and building Retail Media 2.0 across Latin America; former McKinsey consultant with deep experience in economic and social development.

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Oct 29, 2025 • 50min

278. Alejandra Restrepo, Head of Mercado Ads (Mercado Libre) Mexico: From Retail to Media

Alejandra Restrepo, Head of Mercado Ads Mexico at Mercado Libre, brings a wealth of experience from consulting at McKinsey to leading innovative advertising solutions in e-commerce. The discussion highlights how Mercado Libre is transforming retail media through AI and first-party data, while forming partnerships with giants like Google and HBO Max. Alejandra shares insights into Mexico's retail media landscape and its dynamic consumer market, alongside leadership lessons and the exciting future of Retail Media 2.0.

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