Alejandra Piñol

Deputy Chief HR Officer at IKEA, experienced in leading HR transformation and scaling culture across large global organisations; guest on this episode to discuss protecting and empowering IKEA’s values-driven culture.

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Nov 7, 2025 • 9min

How IKEA Empowers 170,000 Co-workers (Without Losing Culture)

Alejandra Piñol, Deputy Chief HR Officer at IKEA, shares her insights on fostering a values-driven culture in a global organization with over 170,000 co-workers. She discusses how IKEA maintains its unique culture while embracing change, emphasizing the importance of trust, autonomy, and listening to frontline teams. Alejandra highlights the need for simplicity in HR practices to prioritize people over processes. She also reflects on how a strong culture drives innovation and creates psychological safety, making it a competitive advantage in today’s world.

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