Alberta Soranzo

Alberta Soranzo, an adventurous expert in shaping user experiences, joins the conversation to explore the intersection of risk, failure, and authenticity. She emphasizes the vital role of courage in challenging conformity in service design. Alberta shares personal stories illustrating the struggle to embrace change within corporate structures and the importance of bringing one's whole self to work. The discussion highlights how personal choices and community support can lead to transformative outcomes, urging professionals to redefine leadership and identity.