Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, shares his visionary insights on the future of programmatic advertising. He encourages the industry to embrace AI's potential to enhance creativity and efficiency. Thompson highlights the crucial need for ongoing training across all levels to remain relevant in a rapidly evolving landscape. He delves into the concept of 'agentic AI' and its capacity to transform brand storytelling and consumer engagement, emphasizing the necessity of measuring attention and innovating strategies for success.