Alanna Handelman

Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc., shares her insights on the evolving demographics of Snapchat and its significance beyond Gen Z. She discusses the platform's unique audience, particularly adults 35 and older, and how brands can leverage it for effective marketing. Alanna highlights Snapchat's tools for measuring ROI and incrementality, the balance of brand awareness and conversion, and the role of contextual advertising. Discover how Snap empowers mid-tier brands to thrive in the digital landscape.