Alana Sparrow

In this engaging discussion, Alana Sparrow, Chief Branding Officer at The Foundry, sheds light on how law firms often miss the mark by focusing on credentials over client needs. She emphasizes the importance of listening and using clients' language to build trust. Alana also critiques overly polished legal brands and advocates for authentic storytelling. She highlights the significance of personal brands for leaders on platforms like LinkedIn, and how empowering employees to share their experiences can transform a firm's branding strategy.