Alan Whitman

In this engaging discussion with Alan Whitman, CEO of ADW Advisory and former leader at Baker Tilly, listeners gain insights into how smaller CPA firms can leverage agility to outpace larger competitors. Whitman emphasizes the importance of speed and a forward-thinking mindset. He also discusses strategies for adopting a business-oriented approach to improve profitability and growth. Tactics like niche specialization and effective lead generation through webinars are highlighted, showcasing innovative ways to thrive in the competitive accounting landscape.

Alan Whitman, a visionary leader in public accounting, aims to revolutionize the industry by eliminating billable hours. He argues that firms should focus on delivering value-driven outcomes instead of relying on outdated practices. Whitman emphasizes the importance of collaboration and teamwork within firms while advocating for a cultural shift that prioritizes intellectual capital. He shares insights on navigating resistance to change, embracing mistakes as learning opportunities, and reimagining skills for the future, underscoring that the firms willing to innovate will ultimately thrive.

Former Baker Tilly CEO Alan Whitman discusses breaking traditional molds in the accounting profession, addressing the 'enjoyment gap', advocating for innovation, and fostering a sustainable future. Topics include reshaping the image of accountants, intentional career development, remote work culture, and collaborative innovation projects.