Alan Lewis

Director of Product for Amazon Marketing Cloud with experience building AMC tools and templates; focuses on helping advertisers use AMC to analyze ad campaign dynamics, create audiences, and turn insights into actionable marketing strategies.

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Oct 18, 2025 • 44min

#710 - Amazon's AMC Updates + AI Personas

In this discussion, Isaac Quiros, a Senior Customer Success Manager at Amazon, and Alan Lewis, Director of Product for Amazon Marketing Cloud, unveil how AI and data can revolutionize seller strategies. Isaac discusses breaking free from the 'operational trap' by leveraging Seller Central insights such as Market Basket Analysis to understand customer emotions. Alan shares how Amazon Marketing Cloud now empowers advertisers to create targeted cohorts and enhance ad efficiency, making data-driven decisions more accessible than ever.

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