Alan Gannett

Alan Gannett, a Marketing CEO and author of The Creative Curve, unpacks the misconception that creativity is a mere gift. He reveals that creativity thrives at the intersection of familiarity and novelty, which anyone can cultivate with practice. Gannett discusses how intentional exposure to ideas enhances creativity and emphasizes that failure can stem from being either too innovative or too derivative. He encourages listeners by asserting that creativity is a learnable skill, achievable through structured routines and collaboration.