Alan Flatt, CEO of EEP Capital, shares insights on the exploding sport of Padel, a dynamic mix of tennis and squash. He discusses how Padel surged in popularity post-COVID, especially in urban markets. The conversation dives into the contrasting characteristics of Padel and pickleball, including unique gameplay and investment nuances. Flatt also examines the financial aspects of establishing Padel clubs, emphasizing branding and community engagement as key growth factors. With the Pro Paddle League emerging, he highlights Padel's potential for mainstream success and even Olympic recognition.
