Ed Coughlan, a senior lecturer specializing in skill acquisition for golfers, Alan Dutton, an advocate for problem-centered learning in martial arts, and Sam Jermyn, who focuses on athlete-centered approaches in basketball and golf, discuss the evolving landscape of coaching. They explore the shift from traditional to modern methodologies, the innovative 'cut bleeding bandage' method for honest coaching feedback, and the importance of a strengths-based approach in enhancing coaching effectiveness. The conversation is filled with insights on bridging research and practice in sports.