Jonas Olofsson, a neuroscientist and author of 'The Forgotten Sense,' dives into the science behind our underappreciated sense of smell. Ali Lukes, a PhD in Olfactory Ethics, explores how aroma can reveal deeper meanings in literature and provoke societal discussions. Alan Chalmers, a professor focused on virtual reality, shares groundbreaking research on integrating smell into gaming for a more immersive experience. Together, they highlight the vital role of olfaction in memory, culture, and enhancing everyday experiences.
