Akaash Ramakrishnan

Akaash Ramakrishnan, Co-founder of AdSkate, shares insights on the transformative world of zero-click commerce, where AI agents redefine shopping. He emphasizes the necessity for creatives to be machine-readable, shifting the focus from aesthetics to data-driven design. The discussion includes Google's Universal Commerce Protocol, the implications of Apple's partnership with Google for Siri, and how personalized advertising is evolving. Akaash also highlights the importance of creative metadata and its impact on ad effectiveness in a rapidly changing digital landscape.