Ajit Thupil

Ajit Thupil, Chief Product Officer of Bombora, discusses the intricate world of B2B marketing, emphasizing the unique challenges posed by long sales cycles and the need for effective data strategies. He sheds light on how Bombora leverages data for precise audience targeting and highlights AI's evolving role in the industry. Ajit also delves into the competitive landscape, stressing the significance of data quality and collaboration between sales and marketing for optimal success.