Ajay Salpekar

Ajay Salpekar, GM of Brand & Creator Commerce at TikTok, has an impressive background with experience at Unilever and Amazon. He shares how shopping on TikTok can go from 19 days to just 19 seconds thanks to compelling content. Ajay highlights the importance of creator partnerships for brand storytelling and reveals strategies for turning viral moments into sustained sales. He also discusses how TikTok Shop empowers small beauty brands through authentic collaborations, reshaping their visibility and engagement in a competitive market.