Ajay Prakash, CEO and co-founder of Rinse, shares insights on innovating the laundry industry. He discusses how he identified opportunities in old-school businesses and the importance of market validation. Ajay emphasizes ethical practices and community support as key to building a sustainable brand. He also highlights the shift from focusing solely on profitability to prioritizing growth and social impact initiatives, including a partnership to offer laundry services for domestic violence survivors. Prakash offers valuable tips for aspiring entrepreneurs on communication and prioritization.

Rinse is a laundry and dry-cleaning app started by college friends Ajay Prakash and James Joun in 2013. Since March, Rinse's dry cleaning service has seen a drop in orders, but their laundry arm has remained steady, allowing them to avoid layoffs during the COVID-19 crisis. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.