Whether you're creating content, avidly consuming it, or believe you're untouched by its influence - you have a tremendous impact on the content industry. With this erudite episode, dive into the dynamic world of entertainment.It was a pleasure to sit with the three masterminds operating behind the curtains of the streaming, multiplex and talent industry. They share not only their journeys but also their data-driven viewpoints.Decode the expanse of this market, the strategies and the upcoming trends - the hidden aspects and even the subconscious manipulations that frequently go unnoticed. If you're aiming to build, innovate, or establish a presence within this realm, consider this episode an essential guide.Follow Nikhil here: Twitter https://twitter.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio/ Koo https://www.kooapp.com/profile/NikhilkamathAjay Bijli: Founder of PVR Cinemas & Managing Director of PVR INOX Ltd. (The merged entity of PVR Cinemas and Inox)Follow Ajay here:Twitter https://twitter.com/ajaybijliVijay Subramaniam: Founder & Group CEO of Collective Artists’ NetworkFollow Vijay Subramaniam here: Twitter https://twitter.com/vijaysubsInstagram https://www.instagram.com/vijaysubramaniam84/Linkedin https://www.linkedin.com/in/vijaysubramaniam/Sajith Sivanandan: President & Head of Disney+ HotstarFollow Sajith Sivanandan here:Linkedin https://www.linkedin.com/in/sajithsivanandan/ TIMESTAMPS00:00 - Intro 01:40 - How Nikhil crossed paths with each Guest03:52 - The Birth of PVR: Ajay Bijli’s story 09:02 - Vijay’s unconventional journey into entertainment14:31 - The Uncanny CEO of Hotstar23:14 - Influence of Glamour on Decision Making26:08 - Evolving Landscape: The History of Celebrity Agents31:56 - Market Size of OTT, TV & Studios 34:47 - OTT vs. TV: Is there a comparison?39:59 - How does India watch Content?44:05 - Dive into Cinema: Multiplex vs. Single-Screen 47:04 - Regional Diversity in Cinema49:04 - Insights into Gender Behaviour & Demographics50:48 - Revenue Tango: Producers & Multiplex54:27 - Do OTTs Pose a Challenge to Multiplexes? 01:00:34 - Reviving Theatrical Magic Post COVlD01:01:56 - Sports Streaming in India01:04:31 - Subscriptions: The Psyche of the Consumer01:06:30 - Future of the Sports-Cinemas Nexus01:08:30 - Economics of Talent 01:16:40 - Creators' Crucial Role in the Content Ecosystem01:22:00 - Should the Movie Business Model change?01:38:00 - Writers, Scripts, Action : We Need Better Stories!01:41:16 - The Celebrity Market01:46:52 - Future of Content and Influencers 01:53:34 - Where is Media Heading?01:57:40 - Gaming's Emergence: Threats & Transformations01:59:26 - AI's Role in Content Creation 02:01:35 - OTT's Selection Criteria02:04:33 - Distinguishing Unique Qualities of Major Talent02:06:23 - Nikhil's personal opinion on panellists 02:08:59 - Second Edition : Pick A Charity and be part of something Incredible!02:12:32 - A Surprise Jam Session02:13:47 - Outro#Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFistheWorldofContent #Cinema #Movies #Media #Artists #OTT
