Aja Frost

Aja Frost, Sr. Director of Global Growth at HubSpot and an SEO expert, shares her insights on the seismic shift in SEO caused by AI and large language models. She discusses how AI-driven searches, like those from ChatGPT, are reshaping consumer behavior and emphasizing the need for brands to adapt their strategies. Aja reveals why AI search visitors are four times more valuable than traditional clicks and offers practical tips for optimizing content in an AI-first world, including the importance of unique, solution-oriented content.

In this discussion, Aja Frost, Sr. Director of Global Growth at HubSpot, shares insights on how AI is transforming marketing. She highlights the decline in click-through rates and introduces 'loop marketing' as a game-changing strategy for the future. Aja explains how AI can enhance creativity and personalization in marketing campaigns, especially in email strategies. The conversation also emphasizes adapting content to meet AI-driven demands and the necessity for marketers to take immediate action and continuously learn in an ever-evolving landscape.

Aja Frost, Sr. Director of Global Growth at HubSpot and expert in search and AI, joins to discuss the radical shifts in marketing. With 60% of Google searches ending without a click, she highlights the failings of traditional methods. Aja introduces the Loop Framework, emphasizing the need for personalized experiences in an AI-driven world. The conversation uncovers how storytelling and niche marketing are crucial in adapting to new consumer behaviors, and explores the exciting future of engagement strategies.