Aja Frost

Aja Frost, Sr. Director of Global Growth at HubSpot and an SEO expert, shares her insights on the seismic shift in SEO caused by AI and large language models. She discusses how AI-driven searches, like those from ChatGPT, are reshaping consumer behavior and emphasizing the need for brands to adapt their strategies. Aja reveals why AI search visitors are four times more valuable than traditional clicks and offers practical tips for optimizing content in an AI-first world, including the importance of unique, solution-oriented content.