Aja Beckett

Aja Beckett, founder of Shotsy, is an innovator who transitioned from animation to tech to create a mobile app for tracking GLP-1 medications. She discusses building authentically for her community, revealing how personal experience led to her app's development. Aja emphasizes the power of organic growth, leveraging platforms like Reddit for user engagement, and highlights the importance of data visualization in user motivation. Her lessons on App Store Optimization and community-driven feedback showcase a thoughtful approach to product discovery and growth in the healthcare space.